Book Brands for the Future

How would you describe Amazon’s brand identity as a publisher?

LeaderShape

6a0133f3a4072c970b014e89f73270970d-800wiBEHIND EVERY PUBLISHING IMPRINT or brand, carefully managed and curated often through generations, are the lives and careers of thousands of publishers, their hopes and intuition, genius and expertise. The climate set by transpersonal leaders in publishing houses over decades contributes to the culture of the company. Publishers and booksellers have their own strengths and values, and we have pictures in our minds about what to expect from them. I think I know what I might get from Penguin or from Faber; I understand Kogan Page’s strengths as a publisher that is dedicated to certain aspects of business publishing, and the Royal Pharmaceutical Society’s publishing output displays the expertise and approach one would want from such a leading professional body. Blackwell’s is a bookshop where I would find academic insight and Waterstones has a literary feel with a populist slant.

I don’t know what I would expect from a publisher…

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