A publisher adds value to a book.

LeaderShape

amazon-alamy_2060041bWHAT DOES AMAZON DO WELL? It catalogues a wide range of knowledge and makes it easier to find. It prices keenly and delivers efficiently. It captures data on what we buy and uses it to target promotional activity online and offline. Readers all over the world can get hold of a wider range of books (and everything else) than ever before, and than was ever possible. Hassled parents can find the toy of choice at birthdays and Christmas and have it delivered within days. Obscure computer parts or connectors can be sourced, and prices are keen across the range. Price is an issue, but for many customers it is secondary to availability. Put simply, Amazon has pretty much everything, and can get most of it to you quickly. That’s an incredible offer.

What Amazon can’t do yet, and has failed to do on several occasions so far, is create the…

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